We share a common history

We appreciate your friendship

America is a country formed by European immigrants. That is why we have been able to work so close together the past centuries. Immigrants from all parts of Europe came together to start a new adventure, the American adventure. And this adventure has been a great success right from the start of it.
And Europe could depend on America on many occasions.
Who came to help us in World War I?
Who came to help us in World War II?
Who brought unprecedented economic growth through the Marshall Plan?
Who provided protection during the Cold War?
The Americans did !

Mount Rushmore

People in Europe admire and share core American values

Let’s take a closer look at the values:

o belief that each person is unique, special and a “basic unit of nature”
o emphasis on individual initiative
o stress need for independence
o premium on individual expression
o value privacy

o open society that ideally treats everyone equally
o little hierarchy
o informal
o directness in relations with others

o a “right” to be well off and physically comfortable
o judge people by their possessions

Science and technology
o values scientific approaches
o primary source of good
o major factor in change

Progress and change
o belief in changing self and country
o “Manifest Destiny”
o optimism — nothing is impossible
Work and leisure
o strong work ethic
o work is the basis of recognition, power.
o idleness seen as a threat to society
o leisure is a reward for hard work

o aggressive and competitive nature encouraged
o Be First (#1) mentality

o a people on the move
o vertical (social / economic) as well as physical mobility

o belief in helping others (related to equality concept)
o philanthropy admired
o a personal choice not a communal expectation
o involves associations / denominations rather than kin-groups

Action and achievement oriented
o emphasis on getting things done
o priority on planning and setting goals
o tendency to be brief and business like,
o practical
o measure results
o focus on function and pragmatism